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The Upside of Irrationality

The Upside of Irrationality

Written by: دان آرييلي

Narrated by: إدارة.كوم

Length: 0 Hr 14 Mins

Categories: Leadership and Management,Personal Development

About Book

هناك جانب خفي للسلوك الإنساني ومن إيجابياته أن للتفكير اللاعقلاني انعكاسات عميقة في العمل والحياة. فليس صحيحًا أن منح الناس مزيدًا من الحوافز يدفعهم دائمًا نحو المزيد من الإبداع والإنتاجية والتفوق. لكن التفكير الجانبي وغير المنطقي وغير المقولب يجعلنا أكثر ابتكارًا وإصرارًا.

About The Author

Dan Ariely is the James B Duke Professor of Psychology and Behavioral Economics at Duke University. Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Durham NC and the rest of the world

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